SERVICES
Mission Statement:
"To provide equipment, expertise, support, training, and services to the faculty, students, and staff in their pursuit of education through traditional and alternative methods of delivery."
SERVICES
Mission Statement:
"To provide equipment, expertise, support, training, and services to the faculty, students, and staff in their pursuit of education through traditional and alternative methods of delivery."
Peter Dahl
DahlPe@butte.edu
530 895-2221
HOURS
7:30am–4:30pm
LOCATION
LB119 in the MDLC, ground floor of the library building, north
end.
The production of a video for use in support of instruction, staff training, or to promote an event, class, or other activity. Used in the classroom for instruction, this can entail assembling images and audio from a variety of sources into one program. The sources could be something shot/produced by the Butte College Media Production Department, obtained from an outside source, or an instructor’s personal material in moving images, still images, and sound. If an instructor knows they will be absent on a particular date, a video could be produced and played when they are gone.
A promotional video is used to inform the campus and/or public about upcoming events, classes, or other activities and could be shown on BCTV, streamed on the Butte College website, or made available to Public Relations and Marketing. It can also be used to showcase the college, a program, an individual class, or sent out to attract potential students. 30 or 60 second commercials can be produced for playing on BCTV.
Traditionally, videos of this type are not very long, starting with 30 or 60 seconds for a commercial, and three to no more than around 10 minutes for a promotional program. An exception would be a training/workshop video covering a lot of material or a specialized program dealing with a subject in great detail. Audio-only programs can also be produced.
No matter the length, there is much more that goes into producing a video than is commonly thought. Pre-production is the key as every detail is worked out and material gathered prior to editing the program together. The first priority of the client would be determining what is to be accomplished with the video, and who is the targeted audience. Then what audio and visual elements would work best, along with working out a basic idea on the order and progression of the program. Then, any audio and video elements on hand should be gathered, outsourced material obtained, and scheduling for any audio or video to be recorded. Only after all the elements are in-hand should editing begin. The audio and video are then edited together into the program, and distributed how the client specifies.
The Butte College Media Production Department has a FAST VideoMachine non-linear editing computer and currently masters video programming on SVHS videotape for BCTV telecasts and archiving, can copy in SVHS and VHS videotape and will soon be adding DVD capability for mastering and copying. Several computer programs are available for the creation of graphics.
Videotaping can be done in VHS, SVHS, or DVCPro format camcorders or directly into the editing system’s SVHS recorder from the BCTV studio in LB101. Video can be utilized for editing from SVHS and VHS videotape (Recorded at SP/2-hour mode), DVD, or laserdisc with equipment installed in the editing system. Inputs are available to accommodate video from client-supplied devices, such as camcorders or VCRs in differing formats.
Audio recorded live onto videotape or audio cassette or wav file, from audio cassette, CD, wav and wma audio files, and videotape can be utilized for editing with equipment installed in the editing system. Inputs are available to accommodate audio from client-supplied devices in differing analog formats.
Graphics in nearly all recognized file formats can be utilized or created. Adobe PhotoShop, Micro Soft PowerPoint, Inscriber CG, and Chrystal 3D IMPACT! Software is installed on the editing computer for the creation of graphic elements, which are easily inserted into a video program. These programs also allow the inclusion of digital pictures, either from a digital camera or scanned photographs/images.
Programs can be distributed directly to the client in as many copies as specified in VHS, SVHS or DVD (Client supplies or pays for videotapes, audio cassettes, DVDs or CDs), to the MDLCs on campus, the Chico Center, or the Glenn County Center on department supplied VHS videotape, or streamed on the campus website.
Here are some links to web sites with information regarding use of copyrighted material:
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